BLOOMBERG
Big ideas
Brand / Experiential / Online
Client
Bloomberg
Bloomberg Philanthropies
Industry
Technology
Philanthropy
Location
New York
Deliverables
Brand Motion
Experiential Design
Internal Creative
Social Media
Design Templates
Bloomberg hosts a diverse array of events, conferences, summits, and forums around the globe that support their five focus areas: public health, the environment, education, government innovation, and the arts.
Collaboration with the creative teams at Bloomberg and Bloomberg Philanthropies has afforded us the opportunity to contribute to an exciting spectrum of projects, including experiential design, captivating brand motion initiatives, dynamic internal presentations, engaging online and social content, and even a touch of print design.
Keeping the audience engaged—whether in their seats, or at the edge of them.
85 Years / 85 Ideas
Bloomberg marked the 85th-anniversary of Businessweek magazine with an issue calling out the 85 most disruptive ideas in history and a celebratory event at the Natural History Museum in NYC.
We were asked to conceptualize and create dynamic, music-driven transitions to play off the magazine's theme.
We began by carefully curating 3 energizing tracks: Fight the Power (Public Enemy), God Save the Queen (Sex Pistols), and Moanin' (Charles Mingus).
With music underpinning the visual design process, we leaned on the artwork featured in the magazine's 85th anniversary issue to create a series of quick, energetic transitions—on brand for the event, as well as the client.
Interstitial bumpers that support the event's theme and keep the energy disruptive.
Mayors Challenge CDMX
Bloomberg Philanthropies' Mayors Challenge is a competition inspiring innovative ideas to enhance cities and residents' lives.
We were asked to create a full graphics and motion package to support speaker presentations, and a grand finale for the award ceremony at the C40 conference in Mexico City.
Collaborating with client creative teams and on-site production teams, we delivered a full suite of motion assets with a modular design for a distinctive 5-screen stage setup.
An end-to-end motion experience, supporting every second of the event.
Social and brand motion.
A suite of graphics for the event's keynote presentation, a photoshoot and interview booth, and a dynamically-updated looping montage.
Initiatives that steer development toward healthier cities; programs that support the reduction of coal-fired power plants and cleaner air; campaigns that educate on the topic of non-communicable diseases and their interventions. We crafted a wide variety of attention-grabbing social messaging—short-form content aimed to impact, inform, and entertain.
Bloomberg American Health Initiative
The Bloomberg American Health Initiative works to tackle five issues that challenge the nation’s health: addiction and overdose, adolescent health, environmental challenges, food systems for health, and violence.
Our mission was to elevate event graphics and foster participant engagement at the annual conference in Washington, DC.
With the aim of encouraging attendees to feel seen and recognized as integral parts of the event, we created a motion sequence that featured participants' quotes and photos. This played on a loop before and after the speaking schedule.
During the event's kick-off party, we conducted interviews and photo sessions with hundreds of attendees. Overnight, we integrated this content into dynamically updatable motion templates that we had designed and developed in advance of the event.
During the following two days, participants' unique ideas and personalities were shared with the larger conference on the main event screens.
Finally, we designed a series of motion elements to support Mike Bloomberg's keynote address on the screen behind him, ranging from data-driven statistics to mood-driven backgrounds.