TAG HEUER
Automobiles & aviation
Experiential / OOH / Video
Client
TAG Heuer
Industry
Fashion
Location
New York
Deliverables
Digital Billboards
Video Graphics
Timepieces rooted in history.
Introduced in 1933, the Autavia, accurate to 1/5th of a second, is released as the first dashboard timer for automobiles and aviation. Later recreated as a wrist chronograph, the Autavia quickly became an icon of the TAG Heuer brand.
Experiencing Autavia.
We were asked to create a series of digital billboards, primarily to support the brand's OOH campaigns, as well as use in video and other marketing materials.
We were given access to stills from a recent shoot with actor Patrick Dempsey, as well as detailed product photography for an upcoming campaign.
Working solely with still photos on flat signage, we created small, immersive worlds with depth.